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THE BEAT.

Find Your Edge

Now more now than ever, it is important to find your edge. That is probably easier said than done but as more and more businesses are having to rely on virtual appointments, standing out and delivering quality service can be difficult.... Read More

Perceived Value

I think sometimes as business owners, you can forget what it is that creates value. This was a hot topic in our house and around the office this week as we had a personal reminder of the “illusion of value”.... Read More

When the Best Isn't Good Enough

I heard someone say the other day that sometimes as a leader you have to realize your best isn’t what your team needs. It took me a few hours to process as I replayed the sentence over and over again. I couldn’t decide at first if I agreed but after some time, I realized I couldn’t agree more. ... Read More

The Intangibles

What we don’t market and advertise are the intangibles. The experience and service that takes your business to the next level.... Read More

Number 1 and Number 2... Duh.

The hardest learned lesson I share from my previous adventures is a conversation around billing.... Read More